Case Study: Producing an Event that Elevates a Client’s Profile… and Creates Sales Leads

Situation

With a new president and executive team on-board, Ricardo North America management was seeking an inventive method to re-introduce itself to the market. During the pandemic, they wanted to tell the story of a vast organization that designs and engineers “vehicle solutions” for clients in automotive, high-performance/motorsports, off-highway, aerospace, energy/environment and defense.

Solution

VMA proposed and managed a virtual event that featured more than two-dozen prominent thought-leaders from across transportation, finance, government, software and IoT. A seven-hour “future of mobility” show spotlighted top execs from Ford, Microsoft, Toyota, Ansys, two $50-billion hedge funds… as well as Ricardo management, engineers and new product demos.

Result

VMA was involved from concept to completion—handling everything from digital/print advertising and building a microsite to video production/editing and social media outreach. The widely viewed, high-profile event—which received end-to-end coverage from the auto industry’s No. 1 publication—produced more than 1,000 new business leads for Ricardo and alerted the transportation space that organization should now be known by the company it keeps.

View Microsite

Make an appointment and see how VMA can frame your message