Case Study: Producing an Event that Elevates a Client’s Profile… and Creates Sales Leads


With a new president and executive team on-board, Ricardo North America management was seeking an inventive method to re-introduce itself to the market. During the pandemic, they wanted to tell the story of a vast organization that designs and engineers “vehicle solutions” for clients in automotive, high-performance/motorsports, off-highway, aerospace, energy/environment and defense.


VMA proposed and managed a virtual event that featured more than two-dozen prominent thought-leaders from across transportation, finance, government, software and IoT. A seven-hour “future of mobility” show spotlighted top execs from Ford, Microsoft, Toyota, Ansys, two $50-billion hedge funds… as well as Ricardo management, engineers and new product demos.


VMA was involved from concept to completion—handling everything from digital/print advertising and building a microsite to video production/editing and social media outreach. The widely viewed, high-profile event—which received end-to-end coverage from the auto industry’s No. 1 publication—produced more than 1,000 new business leads for Ricardo and alerted the transportation space that organization should now be known by the company it keeps.

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