Public

Relations

VMA has built its outstanding public relations reputation by consistently delivering results for our clients. We create positive, relatable public images for organizations and projects through our arsenal of powerful writing, robust media contacts, effective crisis communications strategies, and other carefully honed tactics.

VMA...

Develops and deploys unified messaging and communications plans.
Creates seamless marketing and educational collateral – advertorials, brochures, newsletters, annual reports, videos, etc.
Writes, produces, and places compelling ads and Public Service Announcements for print, radio, TV, and digital media.
Generates powerful website content and design.
Conducts comprehensive media outreach campaigns.

Case Studies

Lynwood Unified School District

COMMUNITY

OUTREACH

Community outreach has become an integral part of every marketing campaign. Our philosophy targets special markets using grassroots organizing to create a bond between the targeted community and our client. We have used this technique successfully on political campaigns and local issues, such as siting new schools and redistricting. VMA specializes in engaging communities in the process of infrastructure development and moving projects and programs through the political process.

VMA...

Crafts messaging suited to the target community.
Coordinates engaging community meetings.
Conducts targeted direct mail campaigns.
Reaches the community where they live through door-to-door campaigns.
Manages phone banks to connect directly with constituents.
Provides effective media outreach and management to complement grassroots work.

Case Studies

Metrolink Beach Cities Health District

GOVERNMENTAL

AFFAIRS

VMA collaborates with a wide network of elected and appointed officials to help our clients move their agendas forward. We develop strategic blueprints for each project, blending proven outreach tools with political processes to achieve success.

VMA...

Researches and institutes a politically strategic plan to attain targeted goals.
Develops constituent letter-writing campaigns to engage decision-makers on specific issues.
Implements a grass-roots-style campaign to promote public participation.
Creates opinion pieces for third-party authors.
Conducts community meetings to promote awareness on specific issues.

Case Studies

California High Speed Rail Delta Conveyance Design and Construction Authority

MEDIA

RELATIONS

Because many VMA staffers are former journalists, we know what media need and we speak their language. These insights, combined with our long-established relationships with the press corps, allow us to implement robust media relations programs that positively magnify our client’s core missions and policies.

VMA...

Researches and institutes strategic plans and consistent messaging.
Writes press releases/ advisories, op-eds, advertorials, newsletters, and more.
Supervises media training sessions for client spokespeople.
Conducts press conferences; manages speaking engagements.
Creates and places stories in all forms of California and national media.

Case Studies

Clean Mobility in Schools Ricardo North America

creative

services

At VMA, we know communications require going beyond putting words on paper and that offering comprehensive visual communications and design services are key to robust messaging. Thus, we have cultivated an exceptional team of top graphic designers, photographers, and videographers to service all of our clients’ creative and visual communications needs.

VMA can help with...

Branding and identity
Graphic design
Photography and videography
Print and digital collateral
Social media, eBlasts
Web design & development

Case Studies

Claremont Museum of Art LA County Public Works: WaterWorks Ocular Science

VMA’s California School News Report highlights successful programs at our public school districts to provide a steady flow of timely and diverse news items to local media, online readers, and social media sites. California School News Report has become a respected source for school district news that is accurate, complete, and timely.

VMA...

Sends daily e-blasts about upcoming events to spark media coverage.
Covers school events directly, providing media with ready-to-print news stories and high-resolution photos.
Promotes school news via multiple social media platforms.
Supplies an archive of news stories and high-resolution photos about local districts.
Creates easy-to-use issue tip sheets for journalists who may not have the background to cover California’s often complicated educational finance, accountability, and testing systems.

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Our Services

Public

Relations

COMMUNITY

OUTREACH

GOVERNMENTAL

AFFAIRS

MEDIA

RELATIONS

creative

services